By Shafiq Mazlan, CMO
5 for 52 was a success! It’s been a good month-long campaign. We really enjoyed interacting with many different people over the past 5 weeks, from replying keen queries on knowing more about what Regit does to guiding new users on how to navigate around the platform, and the response received in number of entries for the draw was splendid.
Holding this draw provided us with some valuable lessons and insights. Firstly, the increase in new users allowed us to better monitor the use of our platform and learn more about which features were more commonly used. Secondly, the questions we received gave us a better insight into what people who weren’t familiar to Regit had queries about. Thirdly, from speaking to all the 5 winners who came down to our office to collect their prize money, it allowed us to find out more about our interested end users.
The support and engagement we’ve received from this draw made it an exciting experience for us, and we’re sure to conduct more engaging and attractive contests in the near future. It was our pleasure to celebrate Singapore’s birthday with you, and thank you for keeping it legit with Regit!