By Cindy Nguyen, CEO, and Shafiq Mazlan, CMO, Regit
Many aspiring entrepreneurs ask us, “Should I exhibit?” or “What’s the point about exhibiting?” Last week we participated in Slush and Women in Tech, and we’d like to sum up our answer in 4 words to explain why.
Practice, exposure, networking, and luck.
Practice. Not sure if 8 hours of constantly trying different elevator pitches is your idea of practice, but it’s more boring when you say the same thing over and over again. You are meeting an array of people from VCs, to angels, to potential clients - why use the same script? When exhibiting and someone comes to ask you, “what do you do?”, it’s your time to shine. Make yourself prepared and practice 100 versions of what your business does and know how to cater it to your target audience.
Exposure. Whether you like it or not, you will get noticed. Exhibitions are a great way to spread the word of what you are up to, it’s great PR. In the sea of thousands of attendees, you never know who is listening. Bring on your best game and embrace it!
Networking. Talk to everyone, make friends or foe - either way you are at this place to create buzz and generate new business leads. Depending on objective, make every minute count and talk away.
Luck. If all the above aligns and with a mix of luck, you may find the right investor that will open his/her pocket. It’s not every day you will have all VCs 100 metres away from or right beside you.
As the saying goes, you miss 100% of the shots you don’t take. Go out there, put in some grind and hustle, and you might just find the answer yourself.
Here are some snaps we took from Slush and Women In Tech: